UNIVERSAL HOLDINGS LLC, a well established Distribution and consumer electronics trading company since Jan 2002 in Dubai, U.A.E. Exclusive Distributorship's of "AEE Magicam" well known second largest brand after Go-Pro for Middle East Region and Exclusive distributor’s of "TAMRON" – 1st lens manufacturer brand of DSLR lens, for the United Arab Emirates.

Now Company is Diversifying to all distribution category starting from the photographic category of "AEE" and "Tamron" towards the Camping and energy saving products from America "BioLite" energy anywhere with a unique concept's also adding the product range such as Robots – "Alpha 1s", Projector's – "Go Smart" , Bluetooth speakers –"Zeatlly" ,Notifier Smart watches – "Martian" , AEE brand "Drones – Toruk AP 10" and many more new and innovative products.

With a vision that to give something new and innovative to the customers who loves and also like to play and have new gadget's in their life.